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Newsjacking - how to use current events in your marketing

Using trending events and news in marketing is a smart strategy that is becoming increasingly common. In recent weeks, the Netflix series Love is Blind Sweden has been on everyone's lips and many Swedish companies have...
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What is Threads and does my company need an account?

In mid-December, Instagram launched Threads in Sweden and during the Christmas holidays, the app went hot on many people's phones. But how does the famous app work, and is it worthwhile for a company to register an account on...
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Navigators AI School: We test Rytr

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
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Navigators AI School: We test Flair AI

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
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Navigators AI School: We test Jasper AI

Have you been thinking about trying AI but don't know where to start? Don't worry, in our AI School we explore and evaluate the industry's leading AI tools. In today's article, we test the program...
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10 tips on how to strengthen your employer brand

If you work in marketing or HR, you are probably familiar with the concept of employer brand, which is about how a company is perceived by current and potential employees. Employer branding has been increasingly on...
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Are you our new digital marketer?

Are you a social and driven digital marketer with full control of platforms such as Google Analytics, Meta Business Suite, LinkedIn and Google Ads? Then you could be Navigators new employee. Right now we are looking for a...
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How AI affects communication and marketing

Generative Artificial Intelligence (AI) is an exciting technology that is revolutionizing various fields, including communication and marketing. By using advanced algorithms and machine learning, generative AI enables computers to create unique content that can be...
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